With most bands of the 70s or 80s, you formed a band, you wrote some songs, you then got a gig and then you maybe made a record if you could afford it.
The very, very last thing which could have happened would be for you to maybe make a video or go on telly.
Now people want to go on telly first, then they want to make a record, then they suddenly want to write songs, then they want to form a band and then they want to be photographed with a guitar to make them look real.
That's exactly the opposite way to how we approached it in The Housemartins and how it was done in my era. Read on !